If you have attended, managed or spoken at an event in the past couple of years, chances are good you noticed changes in communication. Conversations are going into a new dimension. No longer is the conversation limited to a one-to-many dialog from the keynote speaking stage to the audience. Nor are the conversations limited to the event floor, breakout rooms, event handbooks or website.
Events are the ideal medium to fully embrace and utilize the power of social media. Social media is really one big conversation. Social networks simply serve as a platform for communication to help you build community, generate brand awareness, increase customer intimacy and loyalty, and the list goes on.