SEARCH ENGINE OPTIMIZATION

Online Marketing

Search Engine Optimization

Search Engine Optimization is the process of improving the ranking of a website in leading search engines. SEO for a website will be effective only if you study the respective market and act intelligently. We at NOFA study well about the market and competitors of the website and apply our intelligence in the website elements to rank it higher than the competitors.

Search Engine Optimization is not just a process of improving the rankings but to attract more and more users to your website. The SEO for each website will be different depending on the nature of the business the website deals with. We need to target different kinds of search methods that a user uses for contents in your website. It could be plain texts, images, videos, news or industry specific. We will also make sure that all important contents in your website are identified by the search engines and your website will get listed whenever a user search for them.

Keywords Research

The very first task we do when we perform SEO for a website is Keywords Research based on industry & localization (if the website targets a particular geographical location). We optimize the website with respect to the keywords that end users would use rather than doing it with the keywords selected from the contents on the page. It does make difference and a huge one at that!

Content Optimization

Most of the times, a website won't get enough reward for its quality and unique contents. Its' mainly because of poor content structure and wrong words. How those contents are placed is very important too. We go through the web pages and optimize web contents to extract best Search Engine performance from them. Once this process is done, you will witness huge leap in SERP.

Website Speed Analysis

Do you know your website will not perform well in Search Engines however good contents it has if the website is slow? If you didn't yet, you know it now because your website will be negatively impacted if it takes more time for loading the DOM and/or loading the entire website. For instance, Google does consider the Pagespeed performance of a website while determining the Page Rank.

Html Code Optimization

We track each and every campaign to determine how much it has succeeded. We will obtain the data of How many users have viewed the emails & how many of those have clicked on them. We will also find out the Miss Ratio so that we can take necessary actions to improve the email marketing further.